Tuesday, October 27, 2009

Our Healthy Friend--Subway

Subway, always a healthy choice for everybody in this unhealthy society compare to other fast food restaurants. In this advertisement I had chosen, it did not have many words to read, it is easy to understand, “Eat Fresh”, this was the main dialogue to grab our attention. Eat fresh? How many of us can eat fresh in our busy days. Statistics had shown that 62% of adult and 34% children U.S. citizens are overweight since 2001. Since time is precious money in this world, people would go to grocery shop for the whole week, and leave them in the refrigerator is not fresh food. Business man wanted to make money out of busy individuals. They would make a lot of fast food and wait for the costumers to purchase. Subway wanted to be different than every other fast food restaurants. But their sell point is “Eat Fresh”. I love Popeyes as much as Subway, but honestly, if I am sick, I would choose the “Healthy Food”, Subway. And from this advertisement, they had achieved five of Fowles’s “advertisements appeals”. People wanted to look sexy after their healthy diet, they will achieve their beauty physical look, they grad costumer’s attention from the word, “eat fresh”, they feel safe when they eat the sandwich because it is Fresh. And they also reach the physiological needs, Food. And in this advertisement, they have more than one option for consumers to consume. They had also included steak and cheese, chicken teriyaki, Italian BMT, meanball, turkey breast and ham, tuna honey oat, roast beef, and veggie delita. Subway also offers different kind of bread to this diverse country. From the advertisement, this really encourage sus to consume. There are also many other healthy food around our neighborhood, and Subway had already blend into this busy society. Whenever you are hungry, there is always a Subway nearby you!
imagine about the advertisement:
http://www.usatoday.com/news/health/2005-10-03-weight-trends_x.htm

Seven-Eleven Dim Sum is not real Dim Sum

Since most of the traditional food come with at least one Chinese Myth story, I am going to talk about another kind of traditional Chinese food, which called Dim Sum. Now a day, due to the convenience of this busy society, we can just go to seven-eleven grab a package of “Dim Sum”, and walk to the convenient microwave and heat up the package, that’s how people have Dim Sum anytime they want. In the traditional Chinese family, we gather relatives to sit at a restaurant, enjoy some hot tea, and order Dim Sums from the carts, which waitresses would push around the restaurant. During Chinese New Year, families get up so early, which would be around five a.m., and gather families to a familiar restaurant and sit down. They start to ask about their plan for the year, and what they had accomplished the past year. Eating Dim Sum was the best memory in my childhood, because I had fun with relatives that I had not seen in a long time. And my favorite Dim Sum is Siu Mai, I love to sit with my family and eat with them in the restaurants. Last week, my roommates asked me if I want some Dim Sum, I was so excited about the Dim Sums, because I had not went home for the past month, did not have a chance to enjoy my time sitting at a restaurant to eat Dim Sum. They took me to an Asian Super Market, and walked to the refrigerator and took out a bag of Siu Mai (one type of Dim Sum). Disappointed face showed up on my face, this totally not what I was craving for the past week. Dim Sum had become the competition of fast food restaurants, because they are no long “Dim Sum”, because Dim Sum does not have the same meaning from my childhood. I am totally disagreed with seven-eleven Dim Sum real Dim Sums. I enjoy Dim Sum with family sitting at a restaurant and encourage people to spend time with their families instead of eating Dim Sums from seven-eleven or any Asian super market.

Dim Sum Imagines
http://media-cdn.tripadvisor.com/media/photo-s/01/05/04/d8/dim-sum.jpg
http://www.empresspavilion.com/images/dim_sum.jpg