Our Healthy Friend--Subway

Subway, always a healthy choice for everybody in this unhealthy society compare to other fast food restaurants. In this advertisement I had chosen, it did not have many words to read, it is easy to understand, “Eat Fresh”, this was the main dialogue to grab our attention. Eat fresh? How many of us can eat fresh in our busy days. Statistics had shown that 62% of adult and 34% children U.S. citizens are overweight since 2001. Since time is precious money in this world, people would go to grocery shop for the whole week, and leave them in the refrigerator is not fresh food. Business man wanted to make money out of busy individuals. They would make a lot of fast food and wait for the costumers to purchase. Subway wanted to be different than every other fast food restaurants. But their sell point is “Eat Fresh”. I love Popeyes as much as Subway, but honestly, if I am sick, I would choose the “Healthy Food”, Subway. And from this advertisement, they had achieved five of Fowles’s “advertisements appeals”. People wanted to look sexy after their healthy diet, they will achieve their beauty physical look, they grad costumer’s attention from the word, “eat fresh”, they feel safe when they eat the sandwich because it is Fresh. And they also reach the physiological needs, Food. And in this advertisement, they have more than one option for consumers to consume. They had also included steak and cheese, chicken teriyaki, Italian BMT, meanball, turkey breast and ham, tuna honey oat, roast beef, and veggie delita. Subway also offers different kind of bread to this diverse country. From the advertisement, this really encourage sus to consume. There are also many other healthy food around our neighborhood, and Subway had already blend into this busy society. Whenever you are hungry, there is always a Subway nearby you!
imagine about the advertisement:
http://www.usatoday.com/news/health/2005-10-03-weight-trends_x.htm